Services tagged with reputation management
Reputation Management
Businesses need to become more proactive about managing their reputation online. The vast array of information, communication and media channels available today makes it one of the most challenging areas to understand what is being said and how that is affecting the perception other companies or people have of you - your reputation.
News items tagged with reputation management
Safeguard your brand with search
No company wants its reputation to be sullied by negative search results. So what are the best practices for brands to protect themselves? Four search experts share their tips.
Improve your brand's reputation with search
Whether you're looking to promote a new product or to counteract negative publicity, search may be the means to achieve your goal.
Posts tagged with reputation management
Learn about Protecting Your Brand
Companies spend countless hours and invest heavily in building their brand. But the investment shouldn't stop there; protecting the brand requires the same care and attention. Because the search results consumers see - good, bad and indifferent - influence their impressions of a brand and inform the subsequent actions they may take (or not take), any search marketing campaign should contain an element of online reputation management.
The Challenge of One-to-One Marketing
Monitoring conversations online is easy. Knowing when, how and what to respond is hard.
