John Lewis: SEO revenue increases
John Lewis took STEAK on as SEO agency with a plan to take
SEO tasks and strategy in-house further down the line. In the short
to medium term there was a goal to increase traffic and revenue
through the site by improving SEO traffic from long-tail keywords
as well as a range of specific keywords. To begin with, the trend
for non-brand natural search traffic was a year-on-year decrease of
around 60% but with ranking improvements and an improvement in
overall site authority, non-brand SEO traffic to the site improved
drastically over the 7-month period.
This graph shows the actual impact of our activities on
John Lewis Direct's revenue over the period between us taking over
management of their SEO through to March of 2010.
Data considerations
- This is a year on year comparison, with seasonality taken
into account.
- The results cover NON-BRAND traffic, so stripping out
increased brand recognition, or TV visibility etc.
- When Steak took on the work, John Lewis Direct were
getting 55% LESS revenue from people searching for products than
they had been a year earlier.
- After six months, they were consistently receiving over
50% MORE revenue than a year earlier.