Is re-targeting just scraping the bottom of the barrel?
By Kate Bath With re-targeting now a standard on every planners media strategy, I have to ask the question as to whether or not this is just another form of media that picks the low hanging fruit (and picks it by apple bobbing, the most irritating way to try and get an apple into your ...
Research downgrades the importance of Facebook Sponsored Stories
By Peter Wood, The Wall So I’ve had this inkling for a while. It goes a little something like this… What your friends like does not have a massive impact on your purchasing decisions I know, I know… it’s a hugely outspoken thing to say. After all, Facebook have dictated to everyone in the marketing ...
MI EXPO 2012 Awards….STEAK shortlisted for 3 awards!
We are very pleased to announce that STEAK have been shortlisted for 3 categories in the MI EXPO Awards. The Debenhams Christmas Sale Campaign has made the shortlist for both Innovative use of Search and Innovative use of Mobile, and the launch of Allianz – Your Cover has been shortlisted forInnovative Brand Strategy of 2012. Winners will ...