Most of you won’t know that the first computer-based social network was created by a hippy in his record store in the early ’70s (called The Well) and was popularised by The Grateful Dead… but then neither did I until I listened to this particularly enjoyable series of podcasts about social networks.  Part 3 includes an interesting examination of Facebook and whether it really delivers the truly social experience we’re looking for.

http://www.bbc.co.uk/podcasts/series/shsn

We are delighted to have been appointed by online print business MOO.COM to handle its international digital marketing activity.  The account, which was won in a three-way agency pitch, will focus on paid search and digital display advertising, and we will be responsible for driving sales and acquiring new customers across UK, USA, Australia and other English speaking territories.  We will utilise teams in our London, New York and Melbourne offices to manage the MOO account.

Our task is to help raise awareness of the MOO brand and its range of innovative personalised print products and accessories through targeted display campaigns and to drive a high volume of quality traffic to MOO through paid search.

Paul Lewis, Head of Marketing at MOO comments, “We’re excited to be working with Steak; we feel that their energy and passion, as well as their understanding of driving efficient results, is a great fit with MOO as we look to accelerate global growth”.

Phil Burgess, Client Service Director at Steak adds, “MOO is one of those brands that you can’t help falling in love with a little bit, because it mixes traditional skills such as print and makes it personal and accessible to everyone via the web. We’re looking forward to working with them across multiple territories and utilising the Steak network to deliver sales”.

MOO, founded in 2004, combines the values of professional design with the accessibility and reach of the Internet.  With the patent-pending ‘Printfinity’ technology, MOO helps its customers to showcase their business or brand, their products or personality, by printing a different image on every card in a pack.  MOO has raised over US $5M in venture capital from the Accelerator Group, Index Ventures and Atlas Venture – the investors behind Skype, Betfair, Lovefilm, Last.fm and MySQL.  MOO’s customer base extends to 180 countries, and has a 75% NetPromoter rating.

Press Coverage:

Campaign

Brand Republic

Media Week

Marketing Magazine

A great video presentation from David McCandless. We’ll all be familiar with the challenge of trying to explain the data that we generate for the our clients from campaigns that we run for them.  Perhaps we’re approaching this in entirely the wrong way… greater levels of visualisation could be a way for us to tell more compelling stories for our client about how successful the campaign has been (and by implication how great we are at our jobs).

I particularly like the “timeline of global media panic”

http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html

Enjoy,

Phil

Phil Burgess Head of Client Services