Group Account Director Alastair Boyle is looking forward to presenting at Figaro Digital’s SEO & PPC event at London’s The Hospital Club this Thursday, August 4th.

His session ‘All search and no marketing?’ will cover the following:

In a world dominated by technology and algorithms, search marketing can often be all search and no marketing. In this session, Steak goes beyond the buzzword ‘integration’ and draws on real world examples to show how best to use search as part of the marketing mix. We’ll look at how search can integrate with brand campaigns as well direct response, how it can inform and assess offline strategy, and how to maximise the potential of universal search.