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Training via Twitter to increase sales
11/20/2008 - posted under Social Media
by Duncan Parry
by Duncan Parry
Here's the email they are sendng their user base:
Hello,
You've downloaded samples of our books in the past, so I thought
you'd be interested to hear that for 14 days you can download The
Art & Science Of CSS (worth $29.95) absolutely FREE.
All you need to do is follow @sitepointdotcom on Twitter. It's
a two week Twitaway, so don't miss out —- follow us today!
Don't do Twitter? That's cool, we've got you covered. Check
out our 14-day CSS Twitaway here:
http://www.twitaway.com
Freebies like this are few and far between, so help us spread the
word. Tell everyone you think might be interested in a FREE CSS
book about the SitePoint 14-day Twitaway!
Warm regards....
This is an interesting example of creating an event using Twitter, providing an alternative platform too (the site mentioned above) and using a traditional marketing event approach (delivered via non-traditional Twitter) to entice new customers and boost sales.
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