Back to homepage Sitemap | Contact |
Steak LondonSteak New YorkSteak Melbourne
home > blog > Reputation management > Learn about Protecting Your Brand

There are 103 articles,
published in 17 categories.
Steak Blog Feed Blog Feed | Steak Topic Feed Topic Feed

Related Posts

Gordon Brown Twitters
Gordon Brown has opened an account on Twitter Should we applaud the UK government looking at social media or… read more (4/21/2008)

Google's Blog Post: PR Own Goal?
Google have posted their response to Microsoft's proposed takeover of Yahoo on their blog. Bad move or good corporate chess? read more (2/4/2008)

Related Press and News

Integrate search across channels
Today consistent campaigns across media are essential and making the most out of search is key Four experts share… read more (1/6/2009)

Why basic reputation management isn't enough
A single dissatisfied customer can generate an overwhelming amount of negative attention for your brand Here's how to control… read more (1/6/2009)

 

Related Services

Reputation Management
Businesses need to become more proactive about managing their reputation online The vast array of information communication and media… read more

Paid Search
Paid Search advertising - also known as PPC - offers one of the most effective ways to leverage the… read more

Search Engine Optimization
Search engine optimization SEO - sometimes referred to as natural or organic search - can be one of the… read more

Digital Media Planning and Buying
Digital media planning and buying can become a minefield for advertisers with expensive campaigns and poor conversion rates leading… read more

Related Case Studies

Insured Risks - Organic search traffic increases by 269%
Steak boosts organic search traffic 269% year on year through link-building campaign. read more

Tag Cloud

seo reputation management brand social media

Learn about Protecting Your Brand

11/18/2008 - posted under Reputation management
by Noah Elkin

Companies spend countless hours and invest heavily in building their brand. But the investment shouldn't stop there; protecting the brand requires the same care and attention. Because the search results consumers see - good, bad and indifferent - influence their impressions of a brand and inform the subsequent actions they may take (or not take), any search marketing campaign should contain an element of online reputation management.

It's well established that other media drive consumers to search and there is a growing body of research that shows search results have an effect on brand perception. This is, of course, a double-edged sword: it can help a brand when search results are positive, and hurt if the results are negative. What is a brand to do? I'll be discussing the reputation challenges marketers face online and some search-based solutions they can adopt to protect their brand at the upcoming Search Engine Strategies conference in Chicago on December 11th. Please stop by and participate if you happen to be in the windy city next month.

Comments



 
 
Steak Corporation 2005 - 2008 View most popular tags
oms steakmedia.co.uk shopping search insurance paid search omma bruce thebull digital marketing consultants privacy msn digital advertising enterprising young brits awards awards ima awards house to home youtube mortgages for professionals john lewis online marketing consultants open matt clark social media e-consultancy steak map utilities barack obama adsense mixx awards steak bull tourism adwords accessibility travolution awards board directors oms 2008 retail steak creative growing business awards consultancy facebook media agency of the year contact us browsers imaa awards steakmedia awards ugc startups awards roi pay-per-click campaigns duncan parry marketing timeout steakmedia ppc online shopping marketing week display ipa firefox reputation management proven vcts nma steak offices flash google google trends jjb ppc campaign marketing week effectiveness awards digital direct google website optimiser display advertising steak media google analytics seo steak history accreditations aimia internet explorer expertise search engine optimisation beringea brand republic peter suchet enjoy england organic search travel search privacy policy swiftcover pay-per-click campaign ppc online marketing show ecommerce imaa steakmedia.com.au mobile marketing enterprising young brits media planning and buying daily mail enterprise awards iab steak steak cow parade covent garden british gas reputation monitoring revolution nma effectiveness awards enterpreneur mobile sempo robert campbell insured risks ollie bishop pay-per-click case studies jobs twitter recruitment steak media offices engine aol web 2.0 mobile search steak design microsoft penny the cow ask gap ga steakmedia map time out omma awards make your mark yahoo digital display advertising matches time thief pay per click tracking silverlight digg jjb sports search marketing econsultancy affiliates cost-per-aquisition steak offices web standards