Category — Blog

 By Kate Bath

I will freely admit that being part of the display team at an agency is no easy feat. First and foremost is the client, which is a given, and generally speaking we are kept pretty busy driving their digital business forward. So unfortunately one of the last things in our day (not always the case but often is) are media owners; and especially unknown media owners.

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By Adrian Goodsell

I’m a big fan of Paul Adams (@padday).

He’s probably best known as the guy who laid the foundations for Google+ then upped and left before Circles launched to work on Facebook’s advertising platform. I’ve been following his blog for some time now and I’m usually given lots of food for thought by his posts. [Read more →]

By John Barham

At STEAK we are asked many things by prospective clients as they try to gauge who we are, how we work and ultimately whether they want to work with us. Below we’ve compiled a list of what we think clients should be asking if they’re looking to hire a new PPC agency.

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By Gareth Owen

Google is going to change the way it displays search results in order to ‘answer questions’ rather than provide a list of sites that might contain the answers. That’s good, hopefully it will enhance user experience etc. – I personally use Wolfram Alpha when I want an actual answer to a question, rather than a list of sites, so I can completely see how this would be useful. HOWEVER, I had a think about what exactly Google has in its arsenal to ‘answer’ my questions and this was just the start of the interesting list of URLs they could use to answer keyword queries I might use: [Read more →]

By Peter Wood

Business-to-business social is a brilliant place to be at the moment. It’s generally not spammy (bar social media ninjas begging you to sign up to their webinars), it  can act as a fantastic reference point for future clients during the research phase of the buying cycle, and it can quickly turn into an excellent point of reference during the gestation period from first contact to the close of a sale.

So, if you’re serious about raising your brand awareness and extending your offline marketing message, have you thought about SlideShare? I hope so. SlideShare is the de facto document sharing site online. Thousands of people share their PDF’s, PowerPoint slides and videos every day.

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By Gareth Owen

STEAK is hiring interns, and interviewing for summer internships as well. If you have a passion for competition, a bit of a fascination with analysis of data and a strategic mind, you could be the next digital superstar! Below is a breakdown of the training we do for SEO interns, and sometimes for our clients too.

If you want to apply for one of our internships, send your CV across to us by the 20th March.

In the meantime, you could do worse than read up on some of these techniques and tools to really impress us!

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By Duncan Parry

Last year I wrote about the UK Information Commissioner Office’s efforts to enact the EU ePrivacy Directive, and the “year’s grace” granted to brands to help them comply.

May 26^th, 2012 is Cookie Day – the day the grace period ends. Whilst the ICO isn’t going to start breaking down doors and issuing fines the day after the grace period ends, brands need to make sure they have taken steps to comply – and continue to do so.

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Pinterest has been going into hyper drive of late. Everyone is keen to extoll the virtues of the new social network. The hyperbole is quite unbelievable. It’s the new place to hang out, share pictures and project a lifestyle you’d like to have. I like it, it’s fun, but I can’t help but think there will come a point when the excitement will die down and you’ll realise that it’s just sharing pictures.

There are a few reasons why I think it might not turn into a Facebook type monster. They’re all conjecture and based on my own personal experience of the site, but I thought I’d share them anyway… 

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From Sarah McClutchy, STEAK New York

On Wednesday, Facebook made significant announcements regarding how brands can engage with their user audience.  These changes, part of Facebook’s on-going effort to improve  advertising revenue, will have a major effect on the way brands are viewed across the platform, and present new opportunities for marketers to reach consumers. The folks here at STEAK are still digging into the details of the various programs, but here’s a quick summary of the announcements:

New Product: Offers

‘Offers’ allow businesses to share discounts and promotions with their fans directly on their Facebook Page or as a Sponsored Story on the News Feed.  Users can redeem Offers via email or from a mobile device.  Offers are a free service for the brand, making this an appealing element for many businesses that are looking for ways to measure the ROI that comes from social media.

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By Peter Wood

 In football, a preseason friendly is the chance to establish where you are with a playing squad, judge fitness levels and test out new formations. Last night’s Old Street encounter was no different. The added buzz to the occasion was the first ever Dentsu Network derby between the creative minds of Dentsu London and the Digital marketing specialists at STEAK.

STEAK lined up with a traditional 2-1-1 formation, offering protection to the keeper whilst trying to exploit the creative talents of Simon Wong in midfield. Dentsu, the more experienced of the teams played a more attacking formation and that paid off when they took the lead early on.

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